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The Renault Megane Experiment: Can a Car Change a Town?

Submitted by on Tuesday, 17 August 2010No Comment

Can a car change a town? asks Renault in their latest ad campaign for the Megane. The campaign, called ‘The Mégane Experiment’, features a film of an actor named ‘Claude’ who goes to Gisburn, Lancashire where there are no Méganes. He convinces villagers he is a ‘joie de vivre’ expert from Menton, France, where there are many.

So is there a correlation between ‘Joy of life’ and the Megane? Watch the video below to find out. In some humorous scenes ‘Claude’ arranges a carnival in which Meganes can be test driven to bring out the hidden ‘Joie de vivire’ of Gisburn. Despite the rain 300 of the 500 residents of Gisburn turned up so Renault may have sold some more meganes since the campaign, I mean brought in some more ‘Joie de vivire.’ It’s certainly worth a look. The film was directed by Oscar-nominated director Henry-Alex Rubin, who shot 48 hours of film over five days and described Claude as a “French Borat with a heart.” Check out the video below:

And if you head over to www.themeganeexperiment.com you can check out the differences between Gisburn and Menton including Menton having been the location of a James Bond film and having no rich tea fans whilst Gisburn with no Bond film has 40% of its residents munching on the boring biscuits. You can also check out your own towns ‘Vivre’ rating and of course, book a test drive.

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