In celebration of their all new ‘naughty’ S60, Volvo has set out to find which European City is the naughtiest. Everyone has a naughty side they say, and to prove it they’ve gone all Big Brother and disguised a social experiment as a party.

In the party named subject60 (after the S60) Volvo and their friends capture such shocking behaviour as people trampling on some flowers, trying to blag their way into a VIP area and snogging in a car! The rather impressive study spanned five different cities (Berlin, London, Paris, Madrid, Milan) and conducted 35 separate experiments on no less than 3062 participants to test their naughtiness.

27 hours of research concluded that Paris is the naughty capital of Europe. Another devastating loss for England this summer.

Check out the video below to see some of the antics:

If you want to see more of the Volvo experiments head over to http://naughty.volvocars.co.uk/ where you can also design your own S60.

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