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Sponsored post: Jodie Kidd and former Stig go head to head in fuel efficiency challenge

Submitted by on Monday, 23 January 2012No Comment

Changing your car can be an expensive way to save on fuel, but, if you were to change the way you drive you could save yourself a lot of money on rising fuel costs.

Two of the UK’s world most renowned petrol-heads, Ben Collins aka the Stig and, Jodie Kidd, model and self confessed speed freak, were asked to take part in a short film which pitted themselves against each other in a head-to-head fuel efficiency challenge.

The films, created for the New Thinker’s Index – an interactive digital experience, aims to challenge the way people drive and think.

Both Stig and Kidd are used to driving at full throttle, but this challenge was to see which of the celebrity drivers could be the most frugal when it came to driving efficiently.

Top spot would be awarded to either driver who managed to curb their natural instincts to go fast and use the least amount of fuel throughout the race.

Jodie Kidd said about her experience: “Whilst it is great to sit behind the wheel and go hell for leather, this challenge needed me to think in a whole new way about driving.

“The New Thinker’s Index Big Green Race taught me a lot about fuel efficiency and how to affect it with my driving style, which is definitely knowledge that will be useful day-to-day.

Ben Collins agrees with his fellow petrol-head: “As a racing driver you can analyse and agree an approach to a race with your team before it starts because you have a good idea of the variables before you even get in the car.

Stig and Kidd are a part of a host of high profile personalities from a variety of walks of life who have been asked to challenge the natural way of thinking for the launch of New Thinker’s Index for Hyundai.

They include land speed record holder Richard Noble OBE, who was challenged to see if he could think differently and help a group of children increase their speed when they enter the Belchford Soapbox Challenge.

The series of short films look to prove that new ways of thinking are just as important and new technologies. There are also online tests, which will enable users to compare the way their mind works against great thinkers of the past; from sports stars, music legends and actors.

To see the films and take the test visit www.newthinking.uk.msn.com.

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